Take It Personally: Ten Tips for Protecting Your Personally Identifiable Information

Seems like the internet follows us wherever we go nowadays, whether it tags along via a smartphone, laptop, tablet, a wearable, or some combination of them all. Yet there’s something else that follows us around as well—our PII, a growing body of “personally identifiable information” that we create while banking, shopping, and simply browsing the internet. And no doubt about it, our PII is terrifically valuable.

What is PII? 

What is PII? It’s information about you that others can use to identify you either directly or indirectly. Thus, that info could identify you on its own, or it could identify you when it’s linked to other identifiers, like the ones associated with the devices, apps, tools, and protocols you use.

Ten Tips for Protecting:

1) Use a complete security platform that can also protect your privacy 

Square One is to protect your devices with comprehensive online protection software. This will defend you against the latest virus, malware, spyware, and ransomware attacks plus further protect your privacy and identity. In addition to this, it can also provide strong password protection by generating and automatically storing complex passwords to keep your credentials safer from hackers and crooks who may try to force their way into your accounts.  

2) Use a VPN 

Also known as a virtual private network, a VPN helps protect your vital PII and other data with bank-grade encryption. The VPN encrypts your internet connection to keep your online activity private on any network, even public networks. Using a public network without a VPN can increase your cybersecurity risk because others on the network can potentially spy on your browsing and activity. 

3) Keep a close grip on your Social Security Number 

In the U.S., the Social Security Number (SSN) is one of the most prized pieces of PII as it unlocks the door to employment, finances, and much more. First up, keep a close grip on it. Literally. Store your card in a secure location. Not your purse or wallet. 

Certain businesses and medical practices may ask you for your SSN for billing purposes and the like. You don’t have to provide it (although some businesses could refuse service if you don’t), and you can always ask if they will accept some alternative form of information. However, there are a handful of instances where an SSN is a requirement. These include: 

• Employment or contracting with a business. 
• Group health insurance. 
• Financial and real estate transactions. 
• Applying for credit cards, car loans, and so forth. 

Be aware that hackers often get a hold of SSNs because the organization holding that information gets hacked or compromised itself. Minimizing how often you provide your SSN can offer an extra degree of protection.   

4) Protect your files 

Protecting your files with encryption is a core concept in data and information security, and thus it’s a powerful way to protect your PII. It involves transforming data or information into code that requires a digital key to access it in its original, unencrypted format. 

5) Steer clear of those internet “quizzes” 

Which Marvel Universe superhero are you? Does it really matter? After all, such quizzes and social media posts are often grifting pieces of your PII in a seemingly playful way. While you’re not giving up your SSN, you may be giving up things like your birthday, your pet’s name, your first car … things that people often use to compose their passwords or use as answers to common security questions on banking and financial sites. The one way to pass this kind of quiz is not to take it! 

6) Be on the lookout for phishing attacks 

A far more direct form of separating you from your PII are phishing attacks. Posing as emails from known or trusted brands, financial institutions, or even a friend or family member a cybercrook’s phishing attack will attempt to trick you into sharing important information like your logins, account numbers, credit card numbers, and so on under the guise of providing customer service. 

7) Keep mum in your social media profile 

With social engineering attacks that deceive victims by posing as people the victim knows and the way we can sometimes overshare a little too much about our lives, you can see why a social media profile is a potential goldmine for cybercriminals. 

8) Look for HTTPS when you browse 

The “S” stands for secure. Any time you are shopping, banking, or sharing any kind of PII, look for “https” at the start of the web address. Some browsers will also indicate HTTP by showing a small “lock” icon. Doing otherwise on plain HTTP sites exposes your PII for anyone who cares to monitor that site for unsecured connections. 

9) Lock your devices 

By locking your devices, you protect yourself that much better from PII and data theft in the event your device is lost, stolen, or even left unattended for a short stretch. Use your password, PIN, facial recognition, thumbprint ID, what have you. Just lock your stuff. In the case of your smartphones, read up on how you can locate your phone or even wipe it remotely if you need to. Apple provides iOS users with a step-by-step guide for remotely wiping devices, and Google offers up a guide for Android users as well.  

10) Keep tabs on your credit—and your PII 

Theft of your PII can of course lead to credit cards and other accounts being opened falsely in your name. What’s more, it can sometimes be some time before you even become aware of it, until perhaps your credit score takes a hit or a bill collector comes calling. By checking your credit, you can address any issues that come up, as companies typically have a clear-cut process for contesting any fraud. You can get a free credit report in the U.S. via the Federal Trade Commission (FTC) and likewise, other nations like the UK have similar free offerings as well.